“Innovation” is not just a word, it is a source of creativity that comes from us, from all the staff who try to improve and challenge ourselves, to be pioneers as The IIDEA Company has always been; it also comes from the ideas of our clients, employees or market trends that come directly to the Innovation and New Product Development Department (R&D) and all the pieces begin to fit together like a big puzzle, always keeping in mind the great quality that all our products have and represent us.
Our R&D department is made up of professional staff with creative leadership with more than 18 years of experience in the agave industry, focused on achieving the company's objectives, providing our clients with the materialization of their ideas, needs and the latest trends. As we said, every new development begins as an idea, then we begin to carry out different tests and laboratory applications until we obtain the product with the sensorial and physical characteristics that satisfy the palate of a select group of judges.
The next step is to replicate all the parameters in our pilot plant and finally; it is scaled to industrial production. When a new product is developed, our team establishes all the technical information to provide support and assistance to our customers. T
We are proud of our new products developed last year derived from agave: the new agave spread that is ideal to give you more options for your breakfast time or our new agave syrup with chlorophyll to create an exotic flavor of our classic sweetener, ideal for fresh sensations.
We believe that innovation begins by actively listening to all the options or new proposals, integrating into a strong team inspired by the values, vision and mission of our company always focused on our customers.
Carlos Hernández
Innovation and Design Manager